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1930s: The Steam-lined -Depression Era “Modern Kitchen”
By the 1930′s, the kitchen was being transformed from the old fashioned kitchen to the “Streamlined-Modern Kitchen” with time saving features, better organization and much improved ventilation. The “all-electric kitchen” was promoted in popular magazines with numerous advertisements showing newly designed small and major appliances. Mixers were the homemakers dream now designed with numerous attachments that could sift flour, mix dough, grate cheese, squeeze lemons, whip potatoes, shred, slice and chop vegetables and even sharpen knives. “Depression Green” was the “in” color used on the wooden handles of kitchen utensils, on kitchen cabinets and tables and on kitchen wares. Often accessories were cream and green replacing the white and black look of the previous decades.
Other popular color combinations in the 1930s were Gray and Red or Crimson, Silver and Green, Pearl Pink and Blue, as well as the use of checkered patterns on textiles. Kitchen wares such as canisters and Bread boxes tended to be softly painted with perhaps a simple decal.
In 1935 the National Modernization Bureau was established to promote modernization throughout the country. Manufacturers competed for better designed appliances and kitchen accessories. Color began to enter the kitchens of the thirties and articles in magazines featured decorating tips on color schemes and how to incorporate the kitchen into the rest of the home. Kitchens were no longer work stations but gaining as much attention as the rest of the home. Small and large appliances were available in color and Sears and Montgomery Ward featured colorful kitchen wares and “japanned” accessories such as canister sets, range sets, cake savers, bread boxes and waste baskets.
1940s: The Postwar Colorful Era
The Post War kitchen of the 1940′s began to become family gathering places and now tables and chairs made of chrome bases with enamel, linoleum or plastic tops could be added to a more spacious kitchen which replaced the smaller work centered earlier kitchens. Separate formal dining rooms were being replaced by kitchens that could accommodate the family and guests. The kitchen was becoming a very inviting space and primary colors dominated the interior décor palette. Magazines advertised products for your “Gay Modern Kitchen”. Combinations of red, green and yellow or red and black were popular as well as brightly colored tablecloths, textiles and curtains. Flowers, fruits and Dutch motif were in vogue and found on shelving paper, trim, decals and kitchenwares. Appliances continued to be produced with streamlined designs, rounded corners and smaller proportions. The combination washer/dishwasher was introduced as well as the garbage disposal and freezers for home use.
1950s: The Atomic Era-Pastel Color-Space Age
Dramatic changes would occur in the kitchens of the 1950′s as space age, atomic era designs and materials entered the scene. The fifties kitchen featured plastics, pastel colors such turquoise or aqua, pink and yellow (cottage colors), Formica and chrome kitchen table and chair sets matched formica kitchen counters and were easy to keep clean with messy little ones. After the war there was more time for leisure promoting kitchenware’s and accessories for picnics, barbecues, parties and the home bar.
The introduction of color T.V. in the 1950s brought full color into America’s living rooms where homemakers could now see all the exciting products and appliances available to them. Following World War II, there was a new generation of plastics and time for “gracious living” and entertaining. Kitchens and homes saw the transition from glass, ceramic and tin products to numerous types of plastics which made casual living easier. Melmac and Melamine dishes, Lustro-ware and Tupperware storage accessories and “thermowall” for picnics were a huge success. Vinyl was used for tablecloths, chair covers and furniture and bark cloth with boomerang and abstract shapes was popular. Tablecloths and dishcloths continued to be brightly colored and souvenir textiles were added to the home with tropical, Southwestern and Mexicana themes. Poodles, roosters and designs with kitchen utensils, tea pots and coffee pots decorated potholders, appliance covers and linens. Appliances were built-in and came in fifties colors such as turquoise, soft yellow, pink and copper.
Kitchen Mixers
KitchenAid’s Artisan stand mixer is a substantial piece of equipment: 325 watts of mixing power make child’s play of creaming butter, kneading dough, and whipping cream. The kid in you will appreciate how quick and easy it is to mix up a batch of cookie dough. This model comes with three attachments: a flat beater for making batter, meat loaf, and all textures in-between; a wire whip for egg whites, mayonnaise, and more air-infused creations; and a hook for mixing and kneading yeast doughs. All three are solidly constructed and easily secured to the beater shaft with a simple twist. This model also includes a pouring shield for guiding ingredients to their proper destination, and the bowl itself locks tight to the base. Standing about 15 inches high, jutting out a foot, and weighing more than a grown woman’s bowling ball, this stand mixer isn’t the sort of appliance you’ll wipe down and put away. Better to find a square foot of free counter space for easy access; besides, this machine is as pretty as it is rugged.
| ReviewKitchenAid’s Artisan stand mixer is a substantial piece of equipment: 325 watts of mixing power make child’s play of creaming butter, kneading dough, and whipping cream. The kid in you will appreciate how quick and easy it is to mix up a batch of cookie dough. This model comes with three attachments: a flat beater for making batter, meat loaf, and all textures in-between; a wire whip for egg whites, mayonnaise, and more air-infused creations; and a hook for mixing and kneading yeast doughs. All three are solidly constructed and easily secured to the beater shaft with a simple twist. This model also includes a pouring shield for guiding ingredients to their proper destination, and the bowl itself locks tight to the base. Standing about 15 inches high, jutting out a foot, and weighing more than a grown woman’s bowling ball, this stand mixer isn’t the sort of appliance you’ll wipe down and put away. Better to find a square foot of free counter space for easy access; besides, this machine is as pretty as it is rugged–you’ll want to show it off. –Betsy Danheim  The Artisan mixer’s strong 325-watt motor delivers the power to handle the heaviest mixtures, and mix large batches easily. The 5-quart polished stainless steel bowl with ergonomic handle is big enough to handle large batches of heavy mixtures. Its ergonomically designed handle is contoured to fit the hand and makes lifting the bowl more comfortable. Unique Mixing Action The beater spins clockwise as the shaft spins counter clockwise; moving the beater to 67 different points around the bowl. This unique mixing action creates a thorough blend of ingredients and eliminates the need to rotate the bowl.
 Multiple Speeds 10 speeds allow the user to select the right speed for the mixing job; from very high to very slow stir. It’s easy to select the precise speed needed for a perfect mix.
Versatile Accessories  The flat beater, dough hook, and the professional wire whip add to the versatility of the mixer. The flat beater is the ideal accessory for mixing normal to heavy batters. From cake mixes to firm cookie dough, the flat beater mixes quickly and thoroughly. The dough hook mixes and kneads yeast dough, saving both time and the effort of hand-kneading. The wire whip incorporates the maximum amount of air in whipped mixtures for fluffier whipped cream and angel food cakes. All attachments are solidly constructed, and attach easily to the stand mixer.
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Easy Clean Up The pouring shield fits around the top of the bowl and prevents ingredient splash-out. The chute makes it convenient and easy to add ingredients.
The tilt-back mixer head allows for easy access to bowl and beaters. A lock lever holds the mixer head securely in place and the bowl fastens tightly to the base.
Optional Attachments  Optional attachments (sold separately) complete the package to make cooking a pleasure. From citrus juicer to sausage stuffer, KitchenAid stand mixers can handle just about any job in the kitchen.
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Most helpful customer reviews
1185 of 1195 people found the following review helpful.
 A wonderful appliance – good customer support
By Kathleen
My wedding gift mixer (a Sunbeam Mixmaster) turned 33 a week before Christmas, and my husband thought it was time for me to have a new one. He gifted me on Christmas with the KitchenAid 5 Qt. Artisan in white. I love this mixer and leave it out on my counter, something I never did with the Mixmaster. I recently purchased the citrus juicer attachment from Amazon and am very pleased with it as well. I have not read all 109 previous reviews on this site, but I have read a few that were disgruntled because their Artisans did not mix well. I initially had the same problem with the beater/bowl clearance. It is very simple to remedy. There is a beater adjustment screw on the mixer and the manual describes how to make the adjustments. I got even better instructions by calling customer support at KitchenAid. The technician told me to drop a dime into the empty bowl, turn the mixer on (about setting 2) using the flat beater, and it should move the dime 1/4″ to 1/2″ each time it rotates around the bowl. This is the right clearance for the beater to mix everything at the bottom of the bowl, but not low enough to cause wear on the beater from constant friction with the bottom of the bowl during usage. I tweaked the screw setting 1/4 turn each time until I got that dime moving. At this setting, I can now beat a single egg white to stiff peaks in the 5 qt. bowl. That’s impressive.
This mixer is as sturdy as a tank, and you can hear the quality as it mixes. Although I had previously purchased a KitchenAid mixer for my daughter as a gift, I would never have splurged on one for myself. I am so happy my husband thought I was worth it!
859 of 884 people found the following review helpful.
What are you waiting for???
By A
I love this thing! I have friends who’ve had KitchenAid mixers for years and they’ve always raved about their quality and durability. Well, I finally went for it and I have absolutely no regrets. You want to talk about a solid piece of kitchen machinery? This is the epitome of what “Made in America” used to mean! Unlike all the cheapo mixers out there, I’m completely confident that this thing will even outlast ME! The only problem is now I’m wondering why I waited so long!
—–> This may help some of you – I read a review somewhere in which the reviewer gave this mixer a poor rating because it left dry ingredients in the bottom of the bowl – read the instruction booklet, people. It clearly states that if this occurs (or if the attachments scrape the bowl), there is an adjustment screw that raises or lowers the mixing assembly. I had to slightly lower mine and it now incorporates everything into the mix. The KitchenAid mixers are well worth the money….or you can keep buying junk mixers every couple years…the choice is yours.
317 of 328 people found the following review helpful.
Best Mixer Ever! Love, Love, Love it! A+A+A+A+
By Mrs. Romano
This KitchenAid mixer is an excellent investment! I just love mine! The dough hook attachment is the greatest invention ever. No more kneading! I used this wonderful machine to make 4 pounds of Pizza Geina dough without breaking a sweat. Add your ingredients, turn it on and it does the rest! It has a very powerful motor and every part of this mixer is excellent quality and well made. It is simple to lock in the mixing bowl and it is also a breeze to clean. The different attachments are very easy to attach and remove. It would be impossible not to love it! Did I mention how easy the clean up is? I love it so much I bought the KitchenAid quilted cover for it. Once you use this mixer you will never want to use anything else! The Best!!!
See all 2014 customer reviews…
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